By
Kate Hinds
Here's another way to attract people to transit -- put a cat in charge of the local train station.
In 2007, Japan's financially beleaguered Wakayama Railroad was on the
verge of closing its Kishi Station. But after a railroad executive
adopted a local stray, Tama the calico cat became something of a local
celebrity. Responsibility soon followed, and she was officially
appointed station master. Her job, when she's not napping, is to greet
passengers. (According to Wikipedia, "in lieu of a salary, the railway provides Tama with free cat food.")
Mitsunobu Kojima, the CEO of Wakayama Railroad, Kojima credits her
with reviving the moribund railroad ("single-pawedly," according to the
above Animal Planet segment.) Tama was credited with pumping as much as 1.1 billion yen (10.44 million dollars) into the local economy in 2007 alone.
Now, Tama has a Facebook page, Wakayama Railroad
is chugging along, the trains have been redecorated, and the town is so
cat-crazy it's possible to ride in a taxi cab festooned with 880 cats.
Find Video and Photo at Original Post
No comments:
Post a Comment